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Touchline Dad

Touchline Dad

TOUCHLINE Dad is written by Peter Harvey, a newspaper editor with Trinity Mirror Merseyside. Father-of-three Peter, 39, worked as a writer for the Liverpool Echo during the 1990s and is the former editor of the Crosby Herald and Bootle Times newspapers (2001-2006). He is currently editor of the Advertiser Series in West Lancashire. Touchline Dad is a lifelong Liverpool fan.

Our Jack...

Jack with his first Man of the Match award

JACK Harvey is seven, going on seventy-seven. He's a dependable, no-nonsense defender for Marine FC's U7s playing in the Bootle and Netherton Junior Football League in north Liverpool. Jack played for Crosby Stuart U7s in 2006/7, helping them win every league game. He is being encouraged to appreciate both Liverpool AND Everton...for now at least.

The Gaffer

The Gaffer

THE Gaffer is a true Blue. Although she's now swapped her Gwladys Street season ticket for looking after three children on a Saturday afternoon, she still gets steamed up thinking about Graeme Sharp in his skimpy shorts.

Not forgeting...

Emily

EMILY is five and has no interest in football. Her kicks come from Barbie girls and make-up, bangles and beads. Oh, and shoes. She changes them at least five times a day. Dabbles with ballet and swimming. Cross her at your peril.

And finally...

Paddy

PADDY inherited a mini Everton kit from Sam down the road. No doubt 'Pads' will also get Jack's pass-me-downs, so that will narrow his allegiance to Real Madrid, Juventus, Republic of Ireland, England, Everton and Liverpool. Loves pirates, yoghurts and Josie Jump. He's got the second worst temper in the North West...

Marine AFC

FORMED in 1894 and based in Crosby, north Mersyside. The first team plays in the Northern Premier League and were champions in 1994 and 1995. 220.jpgThey had a famous FA Cup run in the early 1990s, eventually being knocked out by Crewe 3-1 in the 3rd round. Roly Howard was manager for a record 33 years (1972-2005), although he will always be remembered by some fans as Kenny Dalglish's window cleaner. TV presenter Ray Stubbs once asked: "How's business, Roly?" to which Roly replied "Oh you know - ups and downs."

Snapshots

Jack and his Marine U7 teammates
Jack, Carra, Emily, Touchline Dad and the European Cup
Jack, Emily and Paddy
Jack at Goodison Park, 2007
Jack at Anfield, 2007
Jack (stripes) in action for Crosby Stuart
Jack's former team Crosby Stuart U7s

Crosby Stuart

THIS was Jack's first club. It was formed in the early 1970s in north Liverpool and is now one of the biggest and most successful junior football clubs in the North West. Crosby StuartFormer players include Michael Ball (Everton and Rangers) and Stephen Wright (Liverpool and Sunderland). The club motto is 'To Enjoy, Not Destroy.'

Football Crazy

"JACK stood before me in his Buzz Lightyear pyjamas, hands on hips. I kicked him hard in the shins. Instead of falling to the carpet and rolling in agony, he laughed. 'Do it again, Dad. Do it again. We’ll trick Mum.' I didn’t fancy chancing our comedy double act with The Gaffer, so instead Jack clambered into bed still wearing his new 'shinnies.' 'Maybe tomorrow, eh dad?' he asked as he closed his eyes to see his Premier League heroes greet him."

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Cetius, Altius, Fortius...Save Us!

Posted by Peter Harvey on September 19, 2007 9:26 PM | 

AS a kid I loved the Olympics Games - even though it brought a realisation that Great Britain did not rule the world.


Suddenly, people from unheard of countries like America were 'faster, higher and stronger' than our chaps, even the pale-faced stick insects from the USSR and East Germany somehow pipped us in a 100-metre dash.


 Holy Ed MosesDavid WilkieAlberto JuantorenaOlga Korbut


Memories of Montreal in 1976 remain vivid. I was eight and when you're eight you absorb detail so quickly your brain is full by the time you need it to earn money.


I can see Brendan Foster trudging home two miles behind 'Flying Finn' Lasse Viren in the 10,000 metres but still collecting a bronze medal, Alberto Juantorena galloping to victory in the 400 and 800 metres (...'there goes Juantorena down the back straight, opening his legs and showing his class' said David Coleman) and a goofy looking guy called Ed Moses with NHS specs who won the 400 metres hurdles despite being in his 50s.


Away from the track I cheered on Olga Korbut, the cute Russian gymnast. Why? Because we had a thick wooden ruler which my mum called 'The Olga Korbut Ruler.' I must ask her why one day.


More heartbreak as Olga lost out to Nellie Kim and the even cuter Nadia Comaneci.


Our British pentathletes struck gold in whatever they do and, of course, David Wilkie defied physics by dragging his 'Tick, Tock' bushy moustache through the water to victory in the 100m breaststroke, urged on by patriotic BBC commentator Alan Weeks - '...and it's Wilkie!'


So for Jack, next year's Olympics in Beijing will hopefully bring similar fascination and abiding warm memories, while 2012 in London should be thrilling for a sports crazy 11-year-old, God willing.


That's what the Olympics are all about to millions of youngsters. Awe. Inspiration. Pride. Joy.


Instead of letting the sports stars promote the Olympics with their excellence, we've now got marketing people talking logos and slogans. I agree that there is a place for such ploys, perhaps to raise awareness of a little known brand, but one of the greatest and most familiar brands on the planet does not need costly gimmicks.


Take Beijing, for example, and their global search for a new Olympic slogan presumably to replace 'Cetius, Altius, Fortius' or 'Faster, Higher, Stronger.' They cajoled 210,000 people to come up with mission statements, most locked inside a Guangdong sweatshop owned by a cousin of the IOC's Head of Daft Projects and given one pencil between them.


The only genuine entry came from a Peruvian peasant whose winning phrase, after translation, was...hold onto your pants...'One World, One Dream.' Didn't Freddie Mercury copyright that one? The drivel was accompanied by more verbal tosh from Liu Qi, President of the Beijing Organising Committee for the 2008 Olympic Games.


Mr Qi said: "It (the daft slogan) conveys the noble ideal of people in Beijing as well as in China to share their civilisation and create a bright future hand in hand with people from the rest of the world."


Yeah, the Chinese are always thinking of others, aren't they? They even send us massive mushroom clouds of pollution from their mega power stations to keep the nasty sun from giving us skin cancer.


We've had similar meaningless words such as 'Friends Forever' (Barcelona 1992), 'Share the Spirit' (Sydney 2000) and the wincingly bad 'Light The Fire Within' (Salt Lake City, Winter Olympics 2002).


Richard and Chris Voysey's designOfficial logoGuess what? Unofficial logo


Of course, the gold medal for Olympic flapdoodle (that's a polite word for bullshit) goes to Seb Coe's wacky gang who insulted us with the indefensible 2012 pink logo. They should go to jail without passing Coe and without collecting their £400,000 fee.


"This is the vision at the very heart of our brand," said Lord Coe.


BBC Online visitors came up with alternatives including a far more refreshing, simple, pleasing, workable and popular logo by graphic designers Richard and Chris Voysey. It took 'em five minutes over a mug of Yorkshire tea and a Blue Riband.


Oh, there's also a customised version of the dirty pink 'Tiswas' logo which speaks for itself.

Comments (4)

Martin Bramah wrote...

What a curious rant. The London Olympic Logo unfortunatley reflects the demands of the global consumer in terms of corporate branding. You may think the Roman font of the Great Western Railway is a design classic but it would pass un-noticed in todays multi-media market. What the public say they like and what they respond to in terms of brand recognition are two entirely different things. Also, the Richard Voysey logo is not only peurile, it probably took less than 5 minutes seeing as how it is a rip-off of a previosly shortlisted entry by British designer David Watson from 2003 for what was then the London bid.

Posted by: Martin Bramah  | September 20, 2007 6:40 PM

Touchline Dad wrote...

Martin, thanks for your comment.

You are right that people often indicate a preference for one thing then choose something else. Pollsters find this all the time. Newspaper editors or website content managers are also constantly bamboozled by the unpredictability of what people respond to based on what we 'know' about them from market research.

However, when a logo, brand or concept is market tested and gets an overwhelming thumbs down, it is only arrogance or ignorance that leads an organisation to impose it on people.

The London Olympics logo will rate highly on brand recognition scores probably for the same reason 'Northern Rock' will at the moment.

I recall Lord Coe saying the Olympics logo was 'flexible' and that it could evolve and adapt. I suspect it will do exactly that...into something more palatable with the public, although no-one will concede they were wrong to the tune of £400,000.

Although you appear to defend the choice of logo and explain why the Olympics organisers may have chosen it, you don't indicate whether you like it or if you feel you are likely to respond to it.

Many thanks.

Posted by: Touchline Dad  | September 20, 2007 11:23 PM

Martin wrote...

I don't really have much feeling towards any logo. They are just brand recognition objects. I just think that casting anything like this open to the British public will simply elicit the "I don't know much about [INSERT HERE] but I knows what I likes" response. As for the cost, its easy to raise ire by saying it cost £x without any context. People simply equate that figure with their weekly wage without any idea of what would be an acceptable cost for commercial design. How much public money does it cost to design a new set of second class stamps or a new ident for the BBC3? What if you just say the logo was so cheap it only cost three weeks wages for John Terry? Or its so expensive it would have paid for 10 schools in Mogadishu? In my opinion its been a non-story from day 1. The Olympics will neither succeed or fail because of a logo and in a projected overall cost of £9billion, £400k seems rather small beer. Its a pity they don't give a medal for moaning about costs rather than appreciating the value the Olymics will bring. Britain would be nailed on for gold, silver and bronze.

Posted by: Martin  | September 21, 2007 2:51 PM

Touchline Dad wrote...

Martin, yes we British are champions at moaning. And when you put it into context, of course, a logo is not something worth getting upset about.

I thought it was worth a blog, however, and I'm pleased it's generated a bit of discussion.

My concern is that Lord Coe & Co run the risk of alienating the public at a time when organisers should be cranking up wide support.

I've seen it first hand in Liverpool with the Capital of Culture celebrations for 2008.

The arrogance shown by organisers in deciding what is best for the public in terms of cultural events for the year-long festival has reduced it to a farce before it's even begun.

We've been offered all sorts of high brow tosh.

The 'public' are not always right, but clever PR people will at least give them the opportunity to be right through consultation. I have found that people often just want to feel part of a decision-making process, regardless of whether their views win support.

I guess it's all linked to the idea of 'ownership' we so often hear our politicians promoting.

Posted by: Touchline Dad  | September 25, 2007 12:04 PM

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